Kit (Formerly ConvertKit): Building Direct Relationships Through Email Marketing
Ever felt trapped between generic mass emails and the authentic connection your audience craves? That frustrating middle ground where your message gets lost in the shuffle, buried under promotional noise?
You're not alone.
Today's creators need more than just another email marketing tool—they need a relationship builder. Kit (formerly ConvertKit) emerged from this exact pain point, transforming how creators connect with their audience through email marketing.
The Creator-First Email Platform
Kit has positioned itself uniquely in the competitive segment of email service providers by focusing exclusively on creators. Unlike generic email marketing platforms, Kit understands that for bloggers, podcasters, and digital product sellers, your email list is your most valuable asset.
The platform offers specialized email marketing tools designed specifically for creators who want to build direct relationships with their audience. This isn't just another email delivery service—it's a comprehensive system for nurturing healthy relationships with your subscribers.
From ConvertKit to Kit: The Evolution
What began as ConvertKit has evolved into simply “Kit,” reflecting the company's growth beyond just email conversion. Today, Kit serves as an all-in-one platform for creators, helping them manage email subscribers, sell digital products, and build sustainable businesses through email.
Core Features That Set Kit Apart
Visual Automation Builder
One of Kit's most powerful features is its visual automation builder. Unlike the complex workflows found in other email marketing tools, Kit's automation system uses an intuitive visual interface that makes creating advanced automations accessible even to beginners.
The visual automation builder allows you to map out the entire customer journey—from the moment they join your email list through a form submission to their progression through your sales funnel.
With automation templates available for common scenarios, you can quickly implement sophisticated email sequences without starting from scratch.
Landing Pages That Convert
With 19 customizable Landing Pages templates, Kit makes it simple to create attractive landing pages that convert visitors into email subscribers. The landing page editor is straightforward yet powerful enough to create professional-looking pages without coding knowledge.
Each landing page template is designed with conversion in mind, allowing you to focus on your message rather than wrestling with a complicated tool.
Email Broadcasts and Sequences
Kit Broadcasts let you send one-time emails to your audience segments, perfect for newsletters, announcements, or time-sensitive promotions. The basic broadcasts feature includes everything you need for effective communication, including subject line testing and delivery timing.
For nurturing leads over time, Kit's email sequence functionality allows you to create automated series of emails triggered by specific actions. Whether you're delivering an email newsletter strategy or setting up a sophisticated sales funnel, the class email automation features give you complete control.
Form Integration
The Kit Form option gives you flexible ways to collect email subscribers. With 16 different Kit form styles available, you can customize how and where you collect emails. The Kit Form Block for WordPress makes integration even simpler, allowing you to embed forms directly into your blog post content.
For those using other tools, Kit integrates with popular form builders like Gravity Forms, ensuring form submission data flows seamlessly into your email marketing workflow.
Creator Network: Community Beyond Email
The Creator Network represents Kit's commitment to being more than just an email platform. This community connects you with other creators, offering inspiration, collaboration opportunities, and insights from industry experts.
For the fanatically creator-focused, this network provides value beyond the technical aspects of email marketing, addressing the holistic needs of today's digital creators.
Content Management Power-ups
Content Snippets
For creators sending regular emails, Content Snippets save tremendous time. This fundamental feature allows you to create reusable content blocks that can be inserted into any email. A single content snippet can be updated in one place and automatically refresh everywhere it's used.
The platform also supports conditional content tags, enabling personalized messaging based on subscriber data and behavior.
WordPress Integration
For bloggers, Kit's WordPress integration deserves special mention. Beyond the basic Kit Form Block, Kit offers Custom Post and WordPress Post integration, allowing you to automatically share your blog content via email.
The Post Types feature lets you customize how your WordPress content appears in emails, maintaining your brand's look and feel across platforms.
Monetization Features For Creators
Kit has expanded beyond email marketing to include powerful monetization features. Creators can sell digital products directly through Kit, creating a seamless experience from email marketing to sales.
The Product Block feature makes highlighting products within emails straightforward, opening a window of opportunity for downstream sales opportunities with your email subscribers.
Email Performance and Deliverability
What good is an email marketing solution if your messages never reach their destination? Kit boasts exceptional email deliverability, consistently performing above the industry average in independent email deliverability reports.
The platform provides detailed analytics on email performance, including the clicking of email links, open rates, and conversion metrics, giving you actionable insights to refine your approach.
Pricing Structure
Kit offers both monthly subscription and yearly subscriptions options, with significant savings for annual commitments. The Creator plan strikes a reasonable price balance for most users, providing access to nearly all features without breaking the bank.
From a perspective about price vs. value, Kit delivers strong ROI, especially for creators actively building and monetizing their email lists.
What's Included in Every Plan
All Kit plans include:
- Unlimited emails to your subscribers
- Visual automation builder
- Landing page builder
- Form creation
- Email campaign tools
- Audience segment capabilities
- Basic broadcasts features
Who Kit Is Perfect For
Kit shines for creators who prioritize direct relationships with their audience. If you're selling digital products, building a loyal readership through an email newsletter, or developing a community around your content, Kit provides the ideal balance of power and simplicity.
The platform excels for creators who want advanced email marketing without getting bogged down by a complicated tool. With its choice of workflows—from simple to advanced—Kit adapts to your needs as your business with email grows.
The Art of Email With Kit
Modern email marketing requires more than just blasting messages. Kit embraces this philosophy with features that respect the relationship between creators and subscribers.
From customizable email sequences to sophisticated audience segmentation, Kit transforms email marketing from a promotional channel into a relationship-building medium.
Final Thoughts
In today's digital landscape, owning your mailing list and nurturing relationships through email has never been more important. As social platforms come and go, your email list remains your most reliable connection to your audience.
Kit (formerly ConvertKit) has evolved from a simple email tool into a comprehensive platform for creators, understanding that email marketing is about much more than sending messages—it's about building meaningful connections that drive your creative business forward.
Whether you're just starting to build your email list or looking to optimize your existing email marketing strategy, Kit offers the tools, community, and support to help creators thrive in the increasingly complex digital ecosystem.